Where's the Free?

Here's a brief excerpt from my presentation at the Freemium Meetup in SF earlier this summer. It's a feel-good story about getting called out by WSJ's Walt Mossberg for making it too hard for anyone to find free ZoneAlarm on the Zone Labs Web site. Please...it was only three clicks, two cross-sells and a pop-up. He should have seen what we wanted to test.

Full preso at: http://www.youtube.com/watch?v=zKr7bgNGfxQ&feature=plcp